Illamasqua - Make up for your alter ego

Illamasqua has been my favourite brand since late last year. It is a fairly new British brand conceived amidst the dark drama of 1920s Berlin and developed by professional make-up artists. I have to say it's some of the best make-up i have used in a while, and some people might say they are similar to MAC but i feel that they have brought something different, something that none of the other brands are doing and being somebody who wants to become a make up artist i was so excited when i first found out about Illamasqua. The art team include Alex box, Anja huwe, and David vanian.



This is what they have to say..

Illamasqua is the product of a heady mix of influences. Its roots stem from the dark and illicit 1920s club scene and combines a rich heritage in the manufacture of make-up for film and theatre. It also takes inspiration from members of the ‘alternative scenes’ for whom self-expression is paramount. Alternative cultures have always dared to be dramatic. They have an emotional attachment to making up. It’s an expression of their darker side, a release for their alter ego.

Illamasqua is for the bolder person hiding inside all of us. It is an act and an attitude. A symbol of tolerance. A celebration of idiosyncracies. A confident statement of self-ownership. Developed by leading chemists, manufacturers of stage and screen make-up and make-up artists, Illamasqua brings truly professional make-up to the high street for the first time. Designed to be colour-intense, colour-true and long lasting, Illamasqua offers an unprecedented range – giving you a huge palette with which to express yourself, whoever you are and whatever look you want to achieve.

Illamasqua will bring its rich heritage to life by providing consultations rather than ‘make overs’. Illamasqua’s make-up artists spend time getting to know individuals, helping them explore their alter ego and create the look they want to achieve. This is self-expression at its most creative, allowing women and men who dare to be different to create a look that can be achieved confidently at home and flaunted at night. We're also a brand with a conscience, and are proud of the fact that none of our products, from blushers to brushes, are tested on animals.

The collections are:

1920s Berlin



Fantasy



Noir



Romance



and the new Sirens collection



You can find illamasqua at 7 stores across the uk and you can also buy online on their website. Very soon though Illamasqua will be going stateside, starting at New York’s Sephora 5 Times Square on the 31st of july and then to a further 26 Sephora stores across America by the end of October. You can also read their blog here.